Developing your web content is a vital
factor in your online success. Your content is
responsible for converting a visitor into a buyer. Many
aspiring webmasters believe that content is not that
important. This idea is flawed because your content is
the key to your success.
If a visitor finds no interest or value
in your content then they will leave your website and
seek information elsewhere.
You need to design your content in a
specific way in order to accomplish 2 things:
-
Be found relevant by the search
engines so your content appears in the SERPs (Search
Engine Results Pages). This also known as SEO (Search
Engine Optimization)
-
Be engaging enough to lead your
visitors into your
Sales Funnel (Element 2)
There is an exact science to developing
your content and this section of SEO20/20 is devoted to
teaching you this simple process.
Web Content Tutorials...
-
Gather your
keywords to be included within your content from your
website blueprint developed in Element 4:
SEO
-
Write your
content or have it written (coming soon)
-
Copywriting -
The art of convincing through the written word (coming
soon)
