You have probably NEVER Heard This Before...

We are sitting on the heels of a new generation of Search Engine Optimization (SEO).

Some refer to one aspect of this as "The Google Slap".

Others are quietly raking in all the profits that the "unaware" webmaster has left on the table for them.

Are you aware of what is going on?

If you haven't noticed, the search engines (especially Google) have implemented a new algorithm that has most webmasters scratching their heads and scrambling for a solution.

If you saw a recent drop in your search engine rankings or you have been de-indexed or you have been scratching your head trying to figure out how to rise up in the natural search engine results, then pay close attention...

The search engines either:

  1. Don't understand the "theme" of your site.

  2. Consider your site to be a thin attempt at generating clicks for AdSense or affiliate products.

  3. Dislike the content of the articles on your site because you're obviously not an expert.

These are the 3 MAJOR reasons why websites either fell in rankings or fail to rank... PERIOD!

The #1 reason why websites fail to rank or recently dropped in rankings is because the search engines DO NOT understand the THEME of the site.

Search engines fail to understand the theme of sites because:

  • The content is "thrown together", "duplicated", or "written by a novice".
  • The architecture of the site has the search engine robots "scratching their heads" wondering how to classify the site.
  • Content on web pages are considered "spammy" because they use the OLD method of using a SINGLE keyword multiple times in an effort to rank for that keyword (also known as keyword density).

All of the above are "bad news" in today's online marketplace. It is time to adhere to the laws of the search engines and SHIFT YOUR THINKING!

The #2 reason why websites fail to rank or recently dropped in rankings is because the content of the pages of the sites use the old method of stuffing the target keyword in the content X number of times. This is commonly known as keyword density speculation.

The advent of this revolutionary shift is causing the major search engines to discount web pages and websites that do not use "EXPERT VERBIAGE" in association with the keyword they are trying to rank for.

Keyword density is DEAD!

The new algorithm is able to quickly determine if the content on a page is RELEVANT by looking to see if other words commonly associated with the TARGET KEYWORD are "present" in the document and elsewhere on the site.

To make a complex story easy to digest...

The major search engines, Google, Yahoo, MSN and a few others are the closest they have ever been to being able to mimic human thought by using an algorithm that is able to use word associations to quickly formulate and understand the context and "theme" of a web page and website.

In other words... If you don't "really" know what you're talking about then the search engines will drop your site down in rankings AUTOMATICALLY!

Not to worry...

I have put together a free mini course that will show you UNDENIABLE proof that what I am saying above is 100% true.

Are you ready to change the way you think about the way money is "really" made in today's online marketplace?

Subscribe to "The Master Plan Mini Course" right now and prepare to learn:

  • How a website with a low amount of backlinks can beat a website with hundreds, even thousands of backlinks. Strong video evidence will finally kill the myth that backlinks are the #1 way to rank.

  • How a properly "themed" site with "theme giving" design can outrank 99% of the websites on the Internet.

  • How to do away with keyword density speculation and use "search engine proven" verbiage to rank "highly" for the keywords you target.

  • How to rank for the keywords that you want to rank for.

  • The closely guarded secret that the top corporations and SEO firms would rather keep to themselves.

  • Why the Internet marketing guru's can't teach this stuff.

  • How you can easily build one website that carries the earning power of hundreds of websites.

  • How to get indexed by the search engines fast without sacrificing your websites "trust" in the eyes of the search engines.

  • A powerful, and proven strategy to rank higher and higher for extremely competitive terms.

  • And much, much more!

 
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Read some of our Subscriber Testimonials

 

"I know it's an over-used line, but you REALLY ARE
undercharging for this! Seriously. In the right hands, this
information is easily worth $250.

 
  In a world of 'sameness', copycat marketing and re-hashed info products, kudos to you for putting together a truly ground breaking and eye-opening product! You were talking about (and testing) these strategies back in 2005 and now LSI and silo structured web design is all the rave. My advise to everyone reading this is: if you are tired of using search engine tricks, short-lived tactics, and want to finally build yourself a sustainable, long term online business...

The Master Plan is exactly what you've been searching for."

Jason Potash
PortalFeeder.com
 

  
 
 

"I just finished finished reading the Master Plan, and Charles I got to tell you that I was really blown away by how good it actually is!

I'm a veteran of the search engine wars and I've read just about everything on the subject, attended expensive (really expensive) seminars, bought courses and even sought out personal mentioning on the subject of SEO.
 

  
 

It was all worth while, but after reading your Master Plan, I can see how I
could have saved myself thousand of dollars and months of time!

Truly, I have never see such a well thought out, step by step explanation of the proper 'mechanics' of making your web site SEO friendly and getting high rankings. It's brilliant!"

Don Schnure, President
PC Tattletale Parental Control Software
pctattletale.com
 

  
 
 

"As a professional paid-advertising marketer, I've been holding on to the belief that paid-traffic is the only reliable and predictable source all online businesses should depend on.

However, with the strategies and tactics detailed in "The Master Plan", I'm now convinced how organic traffic from SEO can be as sustainable.

  
 


To market it as an ebook is not giving the branding justice; you've managed to systematize the entire SEO process where most of the other SEO materials out there come short of!"

Hans Chee
ppc2020.com
 

  
 
 

"Dear Charles,

After having read The Plan and the Silo paper I was anxiously looking forward to the publication of The Master Plan. I have been learning a lot by
thoroughly reading the first two papers, so I was really keen on getting my  hands on the Master Plan.

 
 
To be entirely honest with you: I had been asking myself if its really worth to get it, considering the fact that The Plan and the Silo paper were already rather dense with information. After receiving the Master Plan I immediately spent several hours reading and taking notes and was more than happy to see that it goes far beyond the other two papers without duplicating any content. There was so much useful and detailed advice in the Master Plan that it took me several hours to "digest" all the information. I've read quite a lot on SEO and keyword research but haven't found a document which gives such profound and useful advice in one piece.

Let me thank you sincerely for your efforts in putting together the Master Plan. Before closing I also wanted to thank you for your customer service
which is outstanding. You were more than helpful with all my inquiries."

Wishing you all the best,
Dr. Josef Reindl - Bandagen

  
 
 

"Thanks for the excellent and enlightening TMP information. I had been looking for solid info on how to build a theme into a site for something like two years, and I could never find anything but some nebulous ideas, certainly no strategy and no blueprint.  
 

Then one day I ran into "The Plan" and I knew instantly I had finally found what I was looking for. The best part is that once I saw examples of how well sites that use the TMP method actually rank I saw the solid proof that this technique is a superior SEO strategy. It's brilliant information and I'm glad someone has stepped out and is sharing these secrets with other marketers on the Web who recognize it's value."

Thanks a million!
Chris Rizzo
Web Site Marketer and Strategist

  
 
 


"The Master Plan is very thorough. This is the type of information that I have been looking for it seems like forever! You know, in most plans they just tell you little bits and pieces but never really divulge the real "guts" of how to succeed in this business. I have always felt that when it comes down to it, they just don't tell you everything because you might end up more successful than they are! I feel the Master Plan not only presents the WHOLE system of how to succeed in this business, but does so at an amazing low cost."

Polly Lower
 
 


"Thanks Charles,

Well done information. By the way, I live and work in Silicon Valley,
about 3 blocks from Google.

I have several friends working there, and I am impressed how much your
information is timelier that what I hear from them!

I have been using your baseline information on several existing sites I
own. My wife and I started a successful online business 8 years ago. We
developed a few spin off sites.

I used to be a Director of Ecommerce for a worldwide consulting firm -
site creation is a real love of mine.

Thanks for adding a lot of additional knowledge. If I can assist, let
me know."

Mike Manoske
Valuedining.com
 
 


"The Master Plan is truly ground breaking! So many ebooks out there today are just regurgitated information that everyone has already read before. But The Master Plan is so different, unique and revolutionary that it completely blew me away when I read it. I am a true believer in what Charles is teaching and I will be implementing his strategy on all my websites from this day forward. Amazing stuff!"

Kurt Chrisler
AdSenseMasterPlan.com
 
 


"I've just been devouring The Master Plan. I'm on my 3rd reading. Every time I re-read the information, I find another nugget that I didn't spot the previous time. Overall, Great information. I've been waiting for this information for over 2 years. As Russell says "when the student is ready, the Master appears". Well, I'm definitely ready, after spinning my wheels for the last 2 years. Thank goodness that I didn't give up. The Master Plan is what I've been seeking, the methods and teachings perfectly resonate with my personal views and ways of doing things. This is my chance and I'm going to take it.

Thanks so much for sharing and producing this great material. It's pretty
ironic though. This is the most valuable information that I've seen in
internet marketing over the last 2 years, and at the same time, it's
among the least expensive. LOL

I can't wait to see how this plays out. The rest of the internet
marketing community won't know what hit em'."

Mike McGuirk
 
 


"I am new to internet business so for me, The Master Plan is a priceless educational resource. It takes you by the hand and leads you through the process of building a complete internet business. Charles is a great teacher; he has a way of explaining things so that even difficult concepts are easy to understand. The aftercare is also exceptional. Charles is always accessible and happy to answer any questions."

Best regards

Trish (Last name withheld for privacy)
 
 


"Hi Charles,

Thanks to your master plan, my site finally has a backbone! Previously a
jumbled mess and commonly waiting for at least 3 months before getting a new site indexed, following your advice, now it takes only 3-7 days tops to be listed!

Like your book said, "Search Engines are like parents who don't understand their children's intent" has caused me to think long and hard about the designs of my pages.

Thank you very much!"

David Chong
 
 


"I bought TMP because the rest of the information on the SEO20/20 site was so good. There is nothing earth-shattering in SEO20/20's "Backlink Report" and all the other free information there. Charles Heflin just outlines good solid strategies for building websites that rank well with search engines because they contain the exact content that search engine users are looking for. And Charles explains why these strategies work.

SEO20/20's "Baclink Report" and the more advanced "Silo Structure and
Latent Semantic Indexing" are not hype. They are the tip of the iceberg for
an overall approach to creating websites that serve their visitors well.
Charles describes that overall approach in detail in "The Master Plan".

TMP is not a get-rich-quick scheme, and it is pure white-hat SEO ---
nothing shady. TMP is a detailed plan for building well-organized websites
that rank well and attract visitors. It takes a lot of work and commitment
to follow, but it gives you direction. With TMP, you know where you're going."

Rick S. (Last name withheld for privacy)
 
 


"Hi Charles,

I think the "fork on the road" image on the cover of your excellent
manuscript is very appropriate. I have lost many hours of sleep since
reading "The Master Plan" thinking about how I'm going to proceed from here regarding my own online asset building strategy.

I help small business owners formulate "Master Plans" for their own
businesses, then implement the systems required to help them realize their
plan, so I was able to recognise that you have indeed documented a "Master Plan" that not only makes perfect sense, but you have even provided the "how to do it" broken down into the correct sequence of doable steps.

I am very excited about the information I have gained from reading this
important document and I am now taking the steps required to start moving in the right direction. I want to build lasting assets that continue to provide me and my family with an income for years to come and I want to build these right. I believe your Master Plan provides the blueprint.

Finally, I think the price I paid for the information you are providing in
"The Master Plan" (plus access to the private member's forum) is way too
low, but I am sure glad I got my copy. Thanks!"

Martin Aranovitch
www.Best-Family-Info.com
 
 


"Hi Charles,

What can I say? You go beyond the call and duty to help your customers get the best out of your product. You've always responded really fast to any problems, and fixed them... 'nuff said.

Your book 'The Master Plan' is a masterpiece, and I've already printed it out and now I'm studying it almost paragraph by paragraph. I thought your 'The Plan' book was good, well this is a lot more strategic and much more powerful in my opinion!

Thanks for everything!"

Tom Straub
www.acneadvisor.org
 
 


"Well my hat is truly off to you!

Recently, the spate of online offerings have left me looking for the refund
button and fuming because the product utterly failed to live up to it's pre launch hype.

Your product (I almost hesitate to call it that - more like a coda for
success) more than lives up to the high expectations I had developed. Your preliminary releases from SEO2020 certainly wetted my appetite. All the more reason for possible disappointment, I thought.

But - The Master Plan is clear, incisive and thorough. I am taking a long, hard look at everything I have been doing and reorganizing my plan of attack.

You have given me fresh incentive to stick to it and do it right this time.

Thank you for your excellent work which will I am sure stand the test of
time and help those who go about this activity get organized and develop a sound business model based on your well researched and logical approach."

Charles Moss
gearforhikers.com
 
 
 

"In 1962 Rachel Carson published "Silent Spring" and alerted the world to the problems of environmental pollution. Today Charles Heflin has published The Master Plan and this time alerts us to the huge problem of internet pollution. However, he not only points out the problem but provides the solution in perhaps the most detailed, methodical method ever. If you are concerned about the long-term viability of your internet business you must read this book. The search engines are on a search-and-destroy mission in order to clean up the internet. It's imperative that you prepare your sites to withstand this onslaught. Get the Master Plan, read it, implement it and sleep soundly knowing that your sites will be around for many years providing you with a long-term income."

Cheers,

Douglas Reach
 
 

It is easy to get confused when searching for SEO advice. I have subscribed to dozens of SEO-related newsletters, and spent thousands of dollars on hyped-up e-books and software promising me instant riches.

And am I rich yet? No!


"The Master Plan" is the first resource I have come across which gives me a concrete, no-hype, plan of action.

"The Master Plan" tells me why the methods of yesteryear don't work anymore, and what exactly I should do now to build a successful web presence. I only wish I had known these things years ago, since that knowledge would have saved me thousands of dollars!

Kai Virihaur
www.thehostingfinder.com
 
 

"Thank you very much for the Master Plan.

We were struggling with a direction for our internet marketing business, and by reading the Master Plan we now have a solid plan to follow, and so many great resource tips.

We had no idea how we were ever going to know if article writers were giving us copied content, now you have given us a link for a resource which will keep the writers honest.

Thanks again."

Andrew Dale
wsperfectsolutions.com
 
 

"I’ve spent the last two days going over the extensive material of The Master Plan and must say that it is the best, no BS, ebook I have ever bought on the subject of building websites for the purpose of making money."

splork
lostballinhighweeds.com
 
 

"The very first thing that struck me by the time that I had read the first dozen pages, was that this document is very well written. The style is businesslike and the complete absence of hype was extremely welcome!

The whole strategy of working WITH the Search Engines and not trying to beat them by some back door method makes an awful lot of sense.
 
Latent Semantic Indexing was an eye opener for me - I had no idea some of the Search Engines were already clever enough to come close to searching intuitively like humans. If you want high SE rankings, simple analogous keyword research is clearly no longer good enough - by a BIG margin! The Master Plan shows us just how to employ LSI in identifying niches and then building sites taking the 'Silo' approach, that will rank well and attract great traffic ... in a sustainable way. Equally important is the advice given about how to scale up our own endeavors to create a substantial business, over time.
 
While Charles has not come up with a Mission Statement in any official sense, I think the following paragraph does a very good job of that for him.
 
"The Master Plan will take you through the phases from the ground up of building an online asset. My definition of an online asset is a web property that adheres to the laws of the WWW and is built to withstand future search engine algorithm changes. It is a web property that holds "true value" and will sustain a residual income regardless of temporary or permanent search engine algorithm fluctuations."
 
So, if the above strategy fits in with YOUR goals and ambitions, you will find The Master Plan a rich source of not only key, ORIGINAL information, but the essential building blocks of how to USE that information in a practical context. Access to the private Forum adds considerably to the offer, as many people share ideas and working
experiences there which add further depth to the topics covered in the main document - and Charles keeps us all on our toes there too!

All in all, this is a superb system that should keep us well ahead of the pack, building sites that will stand the test of time. Highly recommended."
 
Cheers,
Adrian (Last name withheld for privacy)
 
 
 

"The Master Plan does a wonderful job of pulling together all the
aspects of building, marketing and monetizing high-quality content
sites.

TMP is a solid and masterful (no pun intended) piece of work. For
those just starting out online, it is a blessing – follow the plan
laid out in TMP, develop your schedule and work it, and you will
succeed.

For those further along, TMP can form the basis of your business
strategy – just apply leverage and creativity. This is the way I'm
utilizing TMP.

I would say that the way keyword research and site structure are
covered in TMP is excellent. Overall, I've gotten great value from TMP
and I would recommend it highly to anyone who wants to build an online
business that can stand the test of time."

Kah Joon Liow
shaolin.isilkroad.net
 
 
 

"Hi Charles,
  
I have been working on SEO and other e-marketing strategies for over 6 years. I was looking for something that covers all the intricacies of SEO and ways of monetizing a site in a simpler way and that does not require too much of investment.
  
I find the Master Plan the ideal solution for me. I feel the Master Plan has been launched at the right time and is up-to-date. I am sure the Master Plan will stand the test of time.
  
I am also satisfied with the level of concern you have shown to us after the
launch of the Master Plan."
  
  Anup Borah
  www.edreamztech.com
 

Wishing you the best of success,

Charles Heflin - Professional SEO Advisor