SEO 2020 FORUM

[Sinkh]

Charles has an interesting and different approach. Most advice in internet marketing says to pick a small niche, make sure you won't have too much tough competition, and then do keyword research.

But Charles, you apparently say: Pick a good and competitive niche and just do a page for each subcategory.

Surely this isn't always going to work. How on earth would you ever get into the top 10 for the word "golf?" The top 10 pages all have a PR of 6 to 8. Yet for the niche "golf swing tips," the competition is more along the lines of PR3 to 4.

[themezoom]

This is because over time- using decent content- spread over a variety of different terms or what we call "sub themes" and latent themes at theme zoom . . . we have discovered that you will "work yourself in" to broad themes over time.

By working on onsite and offsite promotion using primary keywords and later subthemes . . . yoiu will cover a wide range of semantic topics.

As latent semantic indexing becomes more popular (or at least what most people CONSIDER latent semantic indexing . . . heh heh . . . ) you will be prepared and spread out over your topic in a reasonable amount of time.

Furthermore yoiu will stand the test of time.

Russell

[jeremy]

I don't think one needs Theme Zoom.

Its ok to choose a competitive niche just start adding
articles using the lesser searched keywords.

If you do good keyword research you'll find that just
about any niche has keywords that have hardly any
competition. These keywords will usually be 3,4 and
5 keywords long.

Then if you want to theme that page choose 3 to 5 other
related less competitive keywords, take out any duplicate
individual keywords and just sprinkle those unique keywords
in naturally into your article.

This works well and you'll get found for keyword combinations
that even wordtracker never mined.

The traffic adds up, for example, I have a site that has
200 pages and gets found by over 1000 different keyword
combinations. Now because those keywords have low competition,
I'll keep getting traffic and I won't lose my ranking because
most people will not target those less competitive keywords.

Jeremy

[themezoom]

Of course you don't NEED theme zoom.

Just like you don't "need" paid keyword research tools of ANY kind.

Or software that automates manual tasks- like directory submissions. ; - )

But I wonder how many people would effectively and systematically) follow the steps you described above . . . with certainty.

What I find tricky is what you said about "if you perform good keyword research".

Apparently that is a relative definition.

Keyword research is not market research, for example.

Wordtracker is an ad-hoc database.

All keyword tools, including TZ are anecdotal at best.

And web-log-files seldom lie. Expanding keywords based on "unexpected terms" that visitors have used to land on your website is how GREAT content can help you automatically create more great content of market interest. (Topic or Theme Priority 1,2, 3 in TZ)

Here is an interesting article:

Beware the "keyword tool trap":

http://www.rightclickwebs.com/seo/keywords.php

- Russell Wright

[jeremy]

Sorry themezoom at first thought, I thought themezoom
was another thememaster. But I see you have a different
approach.

Jeremy

[jeremy]

I read through this article:

http://www.rightclickwebs.com/seo/keywords.php

I disagree with what they say about kei.

KEI tells you what keywords have high demand and
low comp.

Yes your competing with the top 10, but now you have
to research their pagerank and be confident you can beat
that pagerank by getting many links to that keywords page.

By doing good keyword research by finding all the keywords
in your niche and then choosing the right keywords 'specific
keywords which will convert to clicks', less competitive keywords
that have high demand, you'll have an easier time getting
and sustaining traffic.

I say this because when I first started I followed a method
that never talked about kei or competition and it took 8 long
months for my first site to get traffic. Only after reading a case
study of someone making a dog site and choosing keywords
with kei of 400+ did I change. That person quit her job from that one
site.

If your new and your making your first site, I'd start with
the lesser searched keywords so you get traffic sooner,
which will motivate you to keep going.

Jeremy

[jeremy]

I'm choosing keywords to send to ghostwriters now,
just wanted to add:

for higher click-thrus choose keywords that have these
words in the keyword phrase:

buy
discount
cheap
on sale
best price
review
compare
ratings

as well as

keyword phrases that have the name of the manufacturer (Sony)
and model number or letter or size.

These people know what they are looking for and when
they read quality content and see relevent adsense links
they'll click.

Jeremy