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Protecting your website from scavengers of the Master Plan

 
Post new topic   Reply to topic    SEO 2020 FORUM Forum Index -> The Master Plan (The Plan Part III)
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jeremy
SEO Green Belt


Joined: 18 May 2006
Posts: 142

PostPosted: Wed Jul 19, 2006 1:57 pm    Post subject: Protecting your website from scavengers of the Master Plan Reply with quote

After we do our keyword research and theme research,
and properly name the filenames, and properly link
everything together, I don't want someone to reverse
engineer my site.

This is not a big concern of mine, most people are too
lazy to do this. Just want Charles to talk about in the Master Plan the
advantages and or disadvantages of using either
a silo directory or virtual directory.

Is one better than the other or is it just preference.
Does each one have a different purpose.

One advantage of the virtual directory if I understand
it correctly is your keywords won't be in the filename.
So a person won't be able to research all your keyword
research and try and compete.

Jeremy
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jeremy
SEO Green Belt


Joined: 18 May 2006
Posts: 142

PostPosted: Wed Jul 19, 2006 2:08 pm    Post subject: Reply with quote

Another thing I'd like to know is can you target
a keyword phrase and cover that theme better than
others giving you a higher ranking.

For example I found this site that seems to use silos
structures.

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/index.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs1.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs2.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs3.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs4.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs5.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs6.htm

They are number #1 for [no fee work at home jobs] out of 57.2 million.

Jeremy

P.S. Now if I chose that keyword and wrote 15 article about
'no fee work at home jobs' would I rank higher than them.
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Charles Heflin
Administrator


Joined: 16 May 2006
Posts: 337

PostPosted: Wed Jul 19, 2006 5:11 pm    Post subject: Re: Protecting your website from scavengers of the Master Pl Reply with quote

jeremy wrote:
After we do our keyword research and theme research,
and properly name the filenames, and properly link
everything together, I don't want someone to reverse
engineer my site.

This is not a big concern of mine, most people are too
lazy to do this. Just want Charles to talk about in the Master Plan the
advantages and or disadvantages of using either
a silo directory or virtual directory.

Is one better than the other or is it just preference.
Does each one have a different purpose.

One advantage of the virtual directory if I understand
it correctly is your keywords won't be in the filename.
So a person won't be able to research all your keyword
research and try and compete.

Jeremy


You're right most people will be too lazy to back engineer your site. The only advantage of one over the other is preference. They both hold equal ranking power.

The best way to keep competition at bay is to get a jump ahead on them. Everything that is being taught here will become mainstream but hopefully we can all get a good year or two advantage.

Another thing working in our favor is the fact that most people will be too lazy to implement this strategy. Most people will always look for the "magic button" techniques and we know that we will always beat those guys Very Happy
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jeremy
SEO Green Belt


Joined: 18 May 2006
Posts: 142

PostPosted: Wed Jul 19, 2006 5:26 pm    Post subject: Reply with quote

Thanks Charles.

2 year advantage sounds Great. Very Happy

Jeremy
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Charles Heflin
Administrator


Joined: 16 May 2006
Posts: 337

PostPosted: Wed Jul 19, 2006 5:32 pm    Post subject: Reply with quote

jeremy wrote:
Another thing I'd like to know is can you target
a keyword phrase and cover that theme better than
others giving you a higher ranking.

For example I found this site that seems to use silos
structures.

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/index.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs1.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs2.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs3.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs4.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs5.htm

http://www.moneymakingmommy.com/no-fee-work-at-home-jobs/no-fee-work-at-home-jobs6.htm

They are number #1 for [no fee work at home jobs] out of 57.2 million.

Jeremy

P.S. Now if I chose that keyword and wrote 15 article about
'no fee work at home jobs' would I rank higher than them.


Yes, you can outrank your competition by themeing better and designing your site better. No doubt!

The site example you show is using a silo structure. I don't think that they are abiding by a strict system though. I see alot of theme bleeding (linking off to other silos that are not related within a silo) and outbound linking at the top of silos not specifically in the example URLs you show above but in the overall design of their site.

Cover the theme "no fee work at home jobs" better than them and use good silo design and you can beat them. You may, of course, need to develop a few backlinks from other sites as part of your strategy because they have 23,000 inbound links Shocked

Get your site listed in DMOZ because they are not. You should also go after a listing in the Yahoo directory because they are listed there. With over 6000 monthly searches on the term it is definitley worth pursuing the #1 spot for that term.

Also look at the sites in the top 10... You can esily beat the ones that seem to subscribe to no logical silo structure. Looks like position # 5 would be relatively easy to overtake. (only 214 inbound links, no listing in DMOZ or Yahoo Directory, bad site structure.)

Go for it Very Happy

Charles
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alex
SEO Yellow Belt


Joined: 26 Jun 2006
Posts: 30

PostPosted: Thu Jul 20, 2006 9:20 am    Post subject: Reply with quote

Hi Charles

re: http://www.moneymakingmommy.com/

I like this critique very much. I have question, if I do Google toolbar for backlinks I only find 247 backlinks to home page. How you find 23,000?

Also you note that #5 search result for keyword has 214 inbound links. Did you enter them one by one (#1, #2, #3, #4, #...) to find backlinks or is there easier way?

Thank you. Please to do more critiques, I learn so much. Wink

Alexandra
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Charles Heflin
Administrator


Joined: 16 May 2006
Posts: 337

PostPosted: Thu Jul 20, 2006 9:27 am    Post subject: Reply with quote

alex wrote:
Hi Charles

re: http://www.moneymakingmommy.com/

I like this critique very much. I have question, if I do Google toolbar for backlinks I only find 247 backlinks to home page. How you find 23,000?

Also you note that #5 search result for keyword has 214 inbound links. Did you enter them one by one (#1, #2, #3, #4, #...) to find backlinks or is there easier way?

Thank you. Please to do more critiques, I learn so much. Wink

Alexandra


Hi Alex,

I have a an SEO plugin for the Firefox browser that looks up all of this information fast. You can get it here (it's free):

http://tools.seobook.com/firefox/seo-for-firefox.html

The best way to find inbound links (without the plugin) is to use Yahoo... Google is very slow to show inbound links... The firefox SEO plugin is nice but be sure to turn it off when not in use because Yahoo and Google may temporarily ban your IP because the plugin does a massive amount of querying in a short amount of time. Only use it to evaluate competition Very Happy
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