SEO 2020 FORUM

[themezoom]

Hi guys,

This is a post in the Jill Whalen forum- and is a thread worth following if you are a novice keyword researcher:

http://www.highrankings.com/forum/index.php?act=ST&f=30&t=24069&st=15#entry213612

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Hi!

Of course there is a process.

What is the THEME within your virtual or directory silo structure?

What is the vertical market. Frogs or pajamas?

The answer may be . . . "yes".

There is a process that is still mechanical (as Michael said) but the intuitive aspect of it is well laid out in Michael's post about how a visitor searches. I suggest to the "over thinker" that in order to get "MORE specific" you will need to get "LESS specific. "

Fortunately there is a logic structure to such an intuitive task. It is called "silo structure" to some . . . and "theming" to others.

I would recommend taking a look at Dan Theis' book which is indirectly about keyword selection and Silo structure. Or you can read my book, which is DIRECTLY about this. I will not post my book in Jill's forum.

This is non-promotional link:

http://www.worldtalkradio.com/archive.asp?aid=5912

It is very late, so I would like to address some specific issues, time permitting, tomorrow.

After reading Michaels post, I have a couple of new ideas I want to present to my own forum.

The big one is the theme connection between Pay Per Click keyword and on-page optimization or "expert verbiage". The connection between Pay Per Click value systems and natural content value systems.

Never the twain shall meet, right?

Wrong.

They do. And the first person to understand exactly how they meet . . . wins.

The more specific a term, the less likely it will become one of your broad themes.

The more specific a theme, the deeper you have drilled into a niche.

The deeper you have drilled into a niche, the more "specific" or "expert verbiage" your keywords need to be (these expert verbiage keywords will NEVER appear in most keyword tools) You are better off getting theme from Amazon.com's "SIP" (statistically improbably phrases) straight from the books of subject matter experts. (Oh, did I mention there is a software coming for that?- whoops sorry Moderator)

Just ask yourself a real question:

Are you going a mile wide and an inch deep, or an inch deep and a mile wide?

When you know the answer to this question I can tell you EXACTLY ( and yes mechanically) how to select and choose your keywords and more importantly . . . your themes.

It is really late, so I imagine that this sounds like drunken drivel.



- Russell