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Safe ways to link across silos badly

 
Post new topic   Reply to topic    SEO 2020 FORUM Forum Index -> Silo Structure, Theme Coverage & LSI (The Plan Part II)
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themezoom
Administrator


Joined: 02 Jun 2006
Posts: 53
Location: Wisconsin Dells
PostPosted: Fri Jul 28, 2006 3:00 am    Post subject: Safe ways to link across silos badly Reply with quote
I wasn't going to get into this, but since Fiona brought it up (she must have been listening to World Talk Radio Podcast) we will probably need to discuss it.

You should probably go ahead and listen to this talk with Gary over at Bruce Clay. This was done pretty much right after I asked him for a similar interview and Bruce elected not to do it. Hmmmmmmm. ; - )

I have to say that Gary was a bit timid and nervous speaking about Silos. In this audio interview you will hear EXACTLY why.

http://www.worldtalkradio.com/archive.asp?aid=5912

Quote:

Hi Dave,

When I put links to affiliate products on my sites, I use the rel="nofollow" command, which means that (theoretically at least) the SEs shouldn't be able to follow the link and therefore you shouldn't have an PR bleed from the page.

Cheers
Fiona


When you use rel no follow tags to hide your "absolute" cross-silo links- you will be able to safely link across mid-silo structures without comprimising your theme-integrity. But you really do not want to overdo this.

I personally believe you should use rel=no follow on links when you enter into a fuzzy area like we recently did with the http://www.wistravel.com website portal that requires some VEO (visitor enhanced optimization) that conflicts a little with Silo-mentalism.

A fuzzy area may be when you simply must link across to categories (brand or otherwise) that bleed you theme.

This command is perfect for VEO (visitor enhanced optimization) or for the use in second tier menus with questionable theme relationships.

Just don't go "nofollow" crazy. It will not look great to spiders when you overdo it.

In the podcast on themeing (part 3) you will see the dilema that web professionals face. for example the host of this call complains about what a hassel it is to properly theme and Silo!

http://www.worldtalkradio.com/archive.asp?aid=5912

My response to this is: EXACTLY!

This is why you will have the advantage over everyone else who lives in lateral directory land.

Nobody likes to do real planning, let alone create a "Directory Silo Structure".

If people truly understood the connection between Directoy Silos and ranking highly for both broad and specific terms over time (which even the folks on this call- INCLUDING the boys from Bruce Clay (sorry Gary) may not yet fully understand) they would certainly take more interest in building their house on ROCK instead of slush.

Another treat I have for you- was introduced to me personally by Bruce Clay. I am only assuming the download link still works- becuase the folks at funnel web took it ofline for several months when they relaized how valuable it was:

http://www.quest.com/funnel_web_analyzer/

There is a tab in the funnel web software that allows you to discover the overall themes and keywords that dominate your website. I beleive the tool is still free. Even Bruce was impressed by the possibilties of the tool- but I believe it was not free at the time of our discussion. Tomorrow I will upload some samples of the output and load them onto a web page.

Most peoples websites are not about what they think they are. ; - )

In summary- Great point about No Follows- thanks Fiona.

- Use them when it seems like you really need to have a visitor courtesy or a "cross-sell" to some other topic or theme that will likely bleed you theme.

Query: Is there ever really a reason to do this on Adsense sites>

Nope.

This is a product centric problem for the most part . . . unless you have some sort of "cross sellin" script running that randomly directs people to other products and services on your site. It is still usually possible to theme your overall site in a way that removes the necessity for no follows in every case.

In THEORY (now don't kill me for this Fiona)- if you must use a no follow tag, you simply have not designed the perfect silo structure model for you rtopic. In THEORY I said. Goodnight all. Coffee wearing off.

- Russell
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tonystai
SEO Yellow Belt


Joined: 01 Jun 2006
Posts: 22
PostPosted: Fri Jul 28, 2006 10:13 am    Post subject: Affiliate Linking this way Reply with quote
Russell,

For me, although my sites are mostly adsense in purpose, I do like to sprinkle affiliate links into the content text for additional monetization of the page so using "nofollow" is a perfect way to not bleed the theme and pagerank.

I do wonder whether there is definitive proof that it won't have a negative impact when used.

Tony
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sidhale
SEO Red Belt


Joined: 26 Jul 2006
Posts: 94
Location: Midlothian, VA
PostPosted: Fri Jul 28, 2006 11:52 am    Post subject: Re: Affiliate Linking this way Reply with quote
Hi Tony,

tonystai wrote:
I do wonder whether there is definitive proof that it won't have a negative impact when used.

I don't have definitive proof, but I think that the fact that Google asked the major blog software developers to implement the rel="nofollow" as a way to minimize the impact of comment spam on their search engine algorithms, and the fact that they implemented it in Blogger is a pretty good indication that Google does not consider links with rel="nofollow" in their PR algorithm.

BTW - most of the major blogging software implemented the patch, as deterrence of blog comment spam is good for bloggers, too.

sid
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themezoom
Administrator


Joined: 02 Jun 2006
Posts: 53
Location: Wisconsin Dells
PostPosted: Fri Jul 28, 2006 6:01 pm    Post subject: Reply with quote
Hi Sid,

Yes, exactly. Unlikely that they are looking for "nofollows" as a way to reduce PR.

They have much much bigger fishes to fry.

- Russell
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gillian
SEO White Belt


Joined: 29 Jul 2006
Posts: 1
Location: UK
PostPosted: Sat Jul 29, 2006 9:54 am    Post subject: Reply with quote
I love Charles' Plan and I'm very excited about silos because it seems such an intuitive way to build websites.

On the question of affiliate links, I too like to design my websites with an affiliate link at the foot of each page (text, not banner). All the pages in a silo would typically have the same footer link, but the link might vary from silo to silo. Human visitors get used to seeing these and I want to make it easy for them to remember where to find them! Laughing

Presumably it wouldn't matter to the SE if the link was coded in javascript? Now, more and more merchants are preferring javascript code, so maybe it's not such a problem. Am I right?
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