SEO 2020 FORUM

[Charles Heflin]

SEO 20/20 Member Kerry (from Australia) Interviews Russell Wright of Themezoom in regard to advanced website design using silo structure based on The Plan and the upcoming Master Plan.

You don't want to miss this call. You can listen to it here:

Advanced website design and structure

[aramyus]

This interview makes me more confused than ever.

I have read the various discussions and interviews on silos and it seems that each new document/video makes things less understandable.

I have a specific question.

One aspect of silos is to choose a proper master keyword for each page of a web site (and have appropriate secondary keywords within the body)

A second aspect of silos is the presence/ absence of links between pages

Please correct me if I am wrong so far.


My question is about the linking structure.

Let us take Kerry's diagram and let us name the pages as follow:

First column
Silo1-a (master page for silo1)
silo1-b
...

silo1-e (5th keyword related to silo1)

Second column:

Silo2-a
silo2-b
...

silo5-e

I ignore the site map and contact us (they can be present on all pages)

In a classical linking menu structure, you would have a left/right/top/bottom menu on each master silo page to the various other silos:

For example, on page Silo1-a, you would have links to these pages:

Silo1-a
Silo2-a
Silo3-a
Silo4-a
Silo5-a

On a secondary page like Silo1-b, we would typically have these menus:

silo1-a
silo1-b
silo1-c
silo1-d
silo1-e

This classical navigation system makes it easy for users to navigate within the site and give the maximum weight (and PR) to the important pages


Kerry's diagram shows a totally different navigation system where you link from page to page.

To comply with the silo system, it seems all we have to do is add a link to page silo2-1 on a page like silo1-e


My question

Does it hurt to have more links than suggested in Kerry's diagram and why?

[jeremy]

Read this:

http://www.seo2020.com/seo-forum/viewtopic.php?t=210

Kerry was speaking about the Plan which is just a very
simplified version of a larger design.

Read Sue's post carefully, it should clear things up.

Jeremy