SEO 2020 FORUM

TimD · SEO White Belt Joined: 15 Jun 2006 Posts: 19

Say you have an article that is related to two silo structures you are making. Would it cause any problem to put that article in two silo structures it relates to?

Charles Heflin · Administrator Joined: 16 May 2006 Posts: 337

TimD · SEO White Belt Joined: 15 Jun 2006 Posts: 19

Thanks for responding. However the location of the article would remain in only one silo. It would just be linked from two seperate silos.

For instance say you have a silo for cars and one for waxing. You create an article on "car waxing" and put it in the waxing directory. Could you though link it from the car silo although it's directory structure remains in the waxing directory and not corupt the value of theming?

Charles Heflin · Administrator Joined: 16 May 2006 Posts: 337

OnlyTopResults · SEO Yellow Belt Joined: 07 Jul 2006 Posts: 28

tonystai · SEO Yellow Belt Joined: 01 Jun 2006 Posts: 22

Adrian,

I would make the articles unique also. It really isn't worth messing around with the possibility that the SE's will think that they are the same. Create unique articles just for submission.

If you are going to be doing it right, take another 5-10 minutes and create a couple of versions of the same article to submit so that if one doesn't work well, the others might. This is assuming manual submission where you control which articles are submitted to which directory.

Tony

OnlyTopResults · SEO Yellow Belt Joined: 07 Jul 2006 Posts: 28

sidhale · Posted: Mon Jul 31, 2006 7:50 pm Post subject: Re: Silo Cross Linking?

Hi Adrian,

tonystai · SEO Yellow Belt Joined: 01 Jun 2006 Posts: 22

Yes it is a lot of work but it is the ideal thing to do. Do I always do it, No.

There will be a point at which Google no longer values the links coming from most article repositories as important - much like a reciprocal link. The real power will come from the few sites that are valued as authority sites. Most of those will come to a point (some are already there) where they won't publish an article if it is the same as a page that already exists on the web. See where I'm going here.

Eventually there will only be a few good article sites to submit to but the criteria for submitting will be stringent. Thus you will want to be in the habit of writing unique articles for submission.

Another point here for Sid is that because the Article directories often do have a higher page rank and if they are organised well (themes) then there is the likelyhood that they will outrank you for the article that you submitted to them.

So, if I take an article and post it on my site and submit the same article to 20 good repositories and then search for the keyword that I want to show in the SERPs, my site is not likely to be in the results. It's been my experience that google is showing 2-5 sites for the same article on a keyword search and the originally posted web page is on a back page somewhere. In theory if the web page is different than the article but yet focused on the same keywords as the submitted article(s) then it has a better chance of being returned in results.

Keeping this in mind, I usually try to use article submission to generate backlinks to my high level topics to avoid competing with myself for paying keyword pages.

Another opinion on duplicate content. Everyone always refers to a penalty - my research has shown that it is a filter, not a penalty. Google is smart enough (most of the time) to not show the same article dozens of times in search result, at least for the first few pages. However, I don't see that an actual penalty is issued because sites with dup articles often have other pages that have high rankings. Case in point would be the article directories themselves.

Here's an example : Search google for "dog potty training". The 9th entry is an article from : articles.pointshop.com/pets/41674.php

The title of the article is : "Dog Potty Training: Can I Get My Dog to Stop Eating It?"

Search for the title (with quotes) shows 129 entries some of which are the same article on multiple article sites and a few that were picked up on normal sites as content. But yet if I look through the first 6 or so pages of the original search, I don't find the article anywhere else.

My conclusion is that google is filtering the duplicate content from your results.

I hope that makes sense. In the end it still comes down to how much effort do you want to put into the submission articles. I would always put the most effort into the site content first.

Tony

jeremy · SEO Green Belt Joined: 18 May 2006 Posts: 142

Nice post Tony,

I agree Google filters duplicate content not penalizes.

I don't worry about this. I submit the same article
on my site to other directories, no problem.

I don't think there is anything wrong or dangerous
about duplicate content. If I submit a press release
to prweb.com don't they them submit that article
to many news agencies to get the story out.

Then it is up to the SE's algorithyms to filter out
what they choose.

What about offline, breaking news Hurrican Katrine
hits New Orleans hard 1000's feared dead, then all
the TV, radio, newspapers are all telling the same story.

It is just how media works, from what I see.

The best way for us though is to create a unique article
for each select article directory we submit to. I'm going to start
doing this.

It is probably more effective to submit a few unique
articles to a few directories than many variations of the same
article to many directories. I'm sure the SE's can figure
out the variations.

Jeremy