You have been working The Plan and you have submitted
your website to a few hundred directories. Once you are done
submitting to the directories, you are done!
Do not
continue submitting your website to the directories. The
purpose of initially listing in the directories is to get
your site indexed and crawled. By now your site should
already be indexed in the major search engines (Google,
Yahoo & MSN).
Do not continue reading this article unless
you have:
Now that you have completed the 2 steps above it is
time to rise your website in the SERPs. This is done by
building good quality links from other websites to your
website. There are two main ways this is done:
One Way Links - You seek out a relevant website
and negotiate to have them place a link to your website on
their website.
Reciprocal Links - You seek out a link exchange
from another relevant website. They link to you and you
link back to them.
Link Building Timeframe
You do not want to build too many links to your new
site too fast. According to Google's proposed rules you
will want to show a slow and steady rate of backlink
growth over time.
With this in mind it is best to seek
out no more than 5 - 10 new links per day. You may have to
contact 30 sites a day to build these links but your goal
should be to get 5 -10 new relevant links pointing to your
site each day.
Working 5 days a week you will be able to
build 1200 to 2400 backlinks to your site within a year of
working The Plan.
That number is huge and you will gain
great results in the SERPs by keeping to the schedule. You
will find that you can easily beat your competition
because most webmasters do not build backlinks on a
consistent schedule.
Stick to The Plan and after a year
you should be in the top 10 for all of your keywords. This
is where your AdSense income makes a huge boost from $1 -
$2 a day to $10 - $15 or more. In some niches it is not
uncommon to make $100 - $500 a day once you achieve top
rankings!
One Way Links
There are several ways to build one way links:
Natural links
As your websites popularity grows and you gain more
and more exposure you will gain one way links
automatically. Other similar websites will want to link
to your site to provide a richer experience to their own
website visitors.
Blog Links
Another way to gain one way links is by posting to
Blogs that are relevant to your niche. Contribute a
comment that is on topic to the blog discussion and
include a link to your website in your signature.
To
find blogs related to you niche you can do a search on any
search engine for:
"your keyword blog"
For example say
I want to find golf blogs - I would type "golf blog" (with
quotes) in the search engine's search box. I would then
get a listing of websites with the word "golf blog" in
them.
You then visit each blog and post a comment.
Purchased Links
I do not advise purchasing links because the search
engines do not like it. They consider this to be a
deception. They feel that buying links for the purpose
of gaining better indexing is spam. They will penalize
you and the site that sold you the link if you are
caught. With so many free ways of getting links, why
waste your time?
Forum Links
Most forums allow you to have a signature line with a
link to your website. By participating in niche related
forums, that are indexed in the SERPs, you can gain easy
one way links that can help give your site a boost.
Reciprocal Links
The easiest way to get links to your site is to build
reciprocal links. You want to make sure that the site
you are requesting a link exchange from meets the
following quality guidelines:
Is their content related to yours? You do
not want sites linking to yours if their
content is not related to your content.
Do they have outbound links to sites that
are related to yours? You do not want a site
linking to yours that has outbound links to
non related sites.
Is their advertising related to their niche?
You do not want a site linking to you that
advertises car loans on a golf site (for
example).
The worst thing to have happen is getting penalized
because a low quality site is linking to you and you to
them. Just follow the 3 basic rules above before asking
for a link exchange.
How to Build Reciprocal Link
Partners
There is a specific strategy that must be followed in
order to build reciprocal linking partners. You should
follow this advice to avoid getting penalized at best or
getting de-index at worst.
Seek Relevant Partners
Go to any search engine and do a search under your
niche keywords to find other sites that are related to
your niche. One way to do this is to enter the
following queries into the search engine's search box:
keyword "links"
keyword "partners"
keyword "add a link"
keyword "link partners"
etc...
These queries will find sites that contain your
keyword and are already open to the idea of a link
exchange. Visit each site and contact them to do a
reciprocal link exchange (provided they meet your
quality guidelines).
When You Find A Potential Link Partner
When you find a potential link partner you will want to
go ahead and add a link to your sites link directory. I
prefer to call this link "resources". By seeking quality
link partners this will be seen as a valuable resource to
your human visitors as well as the search engines.
You
will actually be building you own directory to act as a home
to all of your reciprocal link exchanges. See the previous
article on
link building for more details about setting up your
link directory.
Add your potential link partners link
under the appropriate category in your directory and then
send them an email stating:
That you have linked to them along with a sample of
what their link and description looks like.
A direct link to the page where their listing can be
found.
List exactly how you would like them to link back to
you.
Here is a sample email:
Hello my name is John Smith. I am seeking out
possible link partners that our visitors would
be interesting in visiting. I've found your
website to be a very good fit for our
visitors. I have already gone ahead and added
your link to our website at:
Their Keyword
Learn everything about their keyword and where
to find the best quality their keyword.
This link points to:
www.their-url.com
I am contacting you to see if it is ok to
have done so and if you would like me to
change anything. Also, I would like to ask if you
mind linking back to us?
If so, please use the
linking details below and send me the
location of our link on your website.
Here is our linking details:
Title: (This is the keyword we want to target)
Description: Description here...
URL: http://www.domain.com
I understand that our site is
new but it is indexed and we are aggressively
seeking "relevant" link partners. We manually
select our link partners to ensure a quality
linking network that is highly relevant to our
niche.
We've got several PR6 and 7 websites, so we
expect our newest site to become at least a
PR5 within 1 month and will eventually become
a 6 or 7 in 2-3 months.
I hope this can be a way for us to benefit our
visitors with excellent content. Hope to
hear from you soon.
Kind regards,
Your
Name
www.domain.com
Make a point of sending an email like this to about
30 new potential link partners every day. All 30 will
not link back to you, but the hope is that 5 - 10 will.
You may have to adjust the number of reciprocal link
request emails you send to hit your magic number of 5 -
10 new links a day.
Keep Track of Your Link Partners
You will want to create a spreadsheet for your
website. You will want to track the following:
The contact's email address
The contact's name (when you get it)
The URL of their site
The URL of where their link is on your site
The date you added their link
The date they responded and linked back to you
The Keyword anchor text of their link back to you
The URL that your keyword anchor text points to on
your site
The URL of the page where your link appears on their
site
After about 30 days if your potential link partner
has not linked back to you then go ahead and remove
their link from your directory.
You will also want to
periodically check to ensure that your current link
partners are still linking back to you.
You will need to
keep a spreadsheet like this for each website you build.
Vary Your URLs and Anchor Text
When building link
partners you do not want all of them linking to you
with the same keyword anchor text. You also do not
want all of them linking to your home page. You need to
mix it up...
Let's use dogs as an example:
I have a
site all about different breeds of dogs. My home page
deals with dogs in general but my sub-pages deal with dogs
by breed.
DOGS (home page)
Akita Training (sub-page)
American Bulldog Training (sub-page)
Australian Shepherd Training (sub-page)
On day 1 I will seek out link partners for my
home page for the keyword anchor text "Dog Training"
which will point to my home page URL.
On day 2 I
will seek out link partners for my sub page "Akita
Training" using the keyword anchor text "Akita
Training" which will point to my Akita Training
sub-page.
On Day 3 I repeat the process for
American Bulldog, etc, etc...
Don't get stuck on
getting links to your home page only. This is a big
mistake that many webmasters make. Change up your
anchor text and URLs to enjoy much higher rankings.
How to Speed Up The Link Building Process
Doing all of the tasks related to building link
partners manually is fine at first. As soon as you
are able to afford it I would highly recommend
automating the following functions:
Finding potential link partners
Contacting potential link partners
Adding your potential link partner's site to
your directory
Keeping track of who is and isn't linking back
Removing sites that aren't linking back
Keeping a database or spreadsheet of you link
partners for each of your sites.
Automatically verify that all of your link
partners are still linking back to you.
All of this can be done much faster
using automated software. SEO Elite will do all of
the things described above and much more. It will
Also:
Show you where you are indexed for certain
keywords in the major search engines. This will
save you from manually doing it.
Find out how many of your website's pages
are indexed as well as where and how high in the
SERPs.
Automatically see who is linking to your
competitors and then replicate their strategy by
requesting links from them too.
There are many, many more functions that
will allow automation of these mundane tasks.
Watch as Brad Callen demonstrate the use of
this powerful application:
Quickly and
automatically find link partners:
Replicate and beat your competitors' rankings by back engineering their linking
strategy:
Automatically email potential link partners using your own email template like
the one shown above:
Monitor your rankings in all the major search engines, for an unlimited number
of keywords and websites:
Find out in seconds if your link partners have removed your link from their
website and avoid getting penalized by the search engines:
Monitor an unlimited number of websites to find which web pages are indexed in
the search engines:
Automation of all of these functions
will allow you to move quicker and stay on
schedule with "The Plan".
Invest in SEO Elite through this link (seo software)
and get a fast $10 rebate to your PayPal
account.
The time you
will save using this software will pay for the software
many, many times over. Remember to follow the instructions
on this page so that you can get your instant $10 rebate. (seo
software)
Conclusion
Finding link partners is vital to the success of your
website. Stick to "The Plan" and work to get 5 - 10 new link
partners each day for each of your sites. You should now
understand the importance of varying your keyword anchor
text and the URL to which your keyword anchor text points.
You should also understand the power and value of keeping
track of all of your projects using some sort of system. If
you don't use SEO Elite then use spreadsheets to keep track
of everything.
By the end of a few months you should start
to see your first site making some money. As you continue to
build your pipeline will grow. Stay on course, stay on
schedule and stick to The Plan. I want to see you making a
residual $175,000 a year from just 1 year of work.
.
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