In following with The Plan, you will want to spend a
little time each week doing some research into the niche
markets that you want to create websites about. This can be
a brain twisting task unless you use resources that are
readily available on the Internet.
There are two types of
niche markets, B2C (business to consumer) and B2B (business
to business). In many cases a B2B niche tends to have more
money to spend on ads and therefore the webmaster will make
a bit more money per click off of AdSense ads. This is not
always the case though and there is more to consider than
how much you will make per click. (more on this later)
The First Step - Locating Niches
There are a ton of ways to find niche markets. The best
way is by visiting big name sites that have already done niche
market research and created categories surrounding those
niches. These companies have spent countless dollars doing
research for their category titles so why not use their
expertise and give your brain a rest?
As you can see from the video there is no need to guess
about what niches to jump into because theses websites
have already done the work for you.
DMOZ.org -
Click on any main category title and look at the counts next
to the sub-categories. If the count is high, the niche is
good.
These 4 sites are the only ones that you need
to find niches to build your sites around. As you can see
from the video, each main niche category covers many
different niches within them.
You could easily spend an
entire year building a site about coins, for instance. There
are a ton of sub-niches within the coins niche. The
more sub-niches you cover, the more keywords your site will rank
for and the more money you will make as a result. By adding
one new page a week (according to The Plan) to each website
you make, over time, you will be creating niche empires that
will continue to produce revenue for years to come.
Things
to Consider When Choosing a Niche
Your goal is to get your website making $10 - $15 a day.
By concentrating on 48 broad niches (according to The Plan -
SEO Strategy),
with each broad niche covering many, many sub-niches you
should begin to see that $10 - $15 a day, per site, is
relatively easy to accomplish. After a year of developing a
site you could easily be making hundreds of dollars a day
for each of your sites.
By following The Plan, you have a
precise roadmap and work schedule to stick to in order to
accomplish your initial goal. You will also sleep well at
night because you know that you are genuinely contributing
to the search engines and you won't be penalized or
de-indexed for engaging in shady tactics.
Keyword Research
A great way to see if there is money in the niche you
have chosen is to do some fast research on Google.
For example, let's say that you are investigating Outdoor
Power Equipment as a new broad niche. Simply go to Google
and type the word Outdoor Power Equipment & look at the
sponsored listings. If there are a bunch of sponsored
listings (in the right hand column) then you know that there
is money to be made there.
Now let's say that you are investigating chainsaws (a
sub-niche of outdoor power equipment). Repeat the same
process and look to the right to check how many companies
are willing to pay you for a click to their site.
Cost Per Click
The cost per click (CPC) you will earn depends on what
keywords you target and what ads display on your page. There
is really no reliable or accurate service for determining
this factor.
Your best bet is to build your pages and don't worry too
much about the CPC because your website as a whole will
encompass all of the good paying keywords within your niche
as you build it. Another factor to consider is the fact that
relevant ads within your content are more likely to get
clicked than irrelevant ads.
It is not fair to your human visitors to exclude certain
information just because it doesn't pay well. It is better
to keep that visitor and have them click on a $.03 ad than
have them leave your site because they couldn't find what
they were looking for. Build your site for humans and the
money will follow naturally. You will find that enough
people will click your higher paying ads to make the whole
thing worth the effort.
Don't subscribe to services that promise to give you the
highest paying AdWords keywords. These services are very
unreliable and 9.9 times out of 10 they are not accurate.
There is no way they could be accurate unless they have
direct contact with every AdWords advertiser to find out if
they have opted to use content match for their keywords. If
they have de-activated content match on AdWords their ads
will never appear on your website. Many of the $15 - $100
clicks do not use content match because they have little to
no control over whose site their ads will appear on.
Another factor that effects the amount of money you can
make from a niche website is the volume of search traffic
that it receives. There are many free keyword research tools
available. We host a free
keyword research tool here.
Our tool will show you search volume for each keyword
that you choose to create a page about. Looking at the
numbers you can get an estimate of the demand for any page
you choose to build.
Use keyword research tools to see how much traffic and
how much competition there is for a given keyword that you
are investigating. Don't spend too much time getting stuck
in the numbers. Use keyword research to get a handle on the
potential of the niche and then start building.
Remember that you create content for one web page that
caters to one main keyword. Your website as a whole is
simply the collection of all of these keyword pages. Use
keyword research tools and the tools like the ones described
above to figure out what people are searching for and then
simply give it to them in a relevant fashion. The financial
reward will follow by catering to the needs of your
visitors.
I use the SEO2020
keyword research tool and I also use
Keyword Discovery by Trellian. I have found Keyword
Discovery to be more accurate than any other keyword
research tool I have used to date.
Conclusion
The point of this article is to bring to light the fact
that finding niches to jump into is very easy to do. After
you have found your niche start doing some simple research
on Google to determine if there is money being spent on
advertising in your niche. Then it's simply a matter of
doing some basic keyword research to determine where to
start.
