Content and Article Writing for AdSense and Affiliate Clicks

In order to draw clicks, according to The Plan, you will need to craft your articles and content in a way that will entice a visitor to click on one of your AdSense ads. Of course you can't tell a visitor to click on an AdSense ad as this would be a violation of the AdSense TOS). The question then becomes, "how do I get visitors to click on my ads?"

The answer is to write content that lures the visitor into reading your article but doesn't quite give them everything they need to know so that they are compelled to click one of your links.

Let's run through an example using "Golf Shoes" as your target keyword...

Step into the mind of your future visitor. They are looking for golf shoes, they do a search on Google and find your listing for information about golf shoes. This visitor probably already knows what golf shoes are so an article about what golf shoes are is no good because they will probably back out and leave.

Think to yourself, "what is a visitor typing in the word (golf shoes) looking for?"

They are probably looking to buy golf shoes but they don't know what kind to get. The simplest deduction will be true 99% of the time. So assuming that this visitor is looking to buy golf shoes you need to think to yourself, "what valuable service could I provide to someone looking for golf shoes to buy?"

Immediately I think of doing a Golf Shoe Review niche website. With this in mind, I can begin searching the internet for content and article ideas centered around reviewing golf shoes.

In my previous report on website optimization, I showed you how to construct your website for maximum search engine friendliness. Now I am going to use that same example website to show you how to construct content for your human visitors for maximum click effectiveness.

Our focus from this example website is golf. Within the site is a page whose focus is on golf shoes. (see that page here)

The content on that page is okay because it caters to the mindset of what a person seeking golf shoes is after. They want to buy golf shoes but don't know how to go about picking the right shoe. Our goal with this web page is to out them at ease about making a choice and then clicking one of our ads.

Make the Website Visitor Friendly

To make this golf shoe page visitor friendly we will need to spice it up a bit by adding a navigation menu, AdSense Ads (if you are listed in the directories), and a graphic with the ALT text set to your main keyword. In this example the ALT Text is set to "Golf Shoes".

Notice how the site now has the elements above...

I have added a user navigation menu. Now that the site is listed in the directories, I have added my AdSense ads. Notice how the short article caters to the mindset of the visitor. This is what will draw the visitor to click on my AdSense ads.

Notice how the AdSense ads are made to blend into the site. The best font to use for your text is Veranda 2pt. This seems to be the closest fit to the text and size of the AdSense ads.

Take a look at the AdSense ads at the very bottom of the updated page. Look at the section titled "Popular Golf Shoes Reviewed". See how well I blend the AdSense ads in with my own internal links.

The sample site is very simple in design and I don't expect you to follow my design to the letter. Feel free to experiment with your own design templates. You can also add links to your affiliate programs and search engine friendly RSS feeds to your pages as well.

Design your site, articles and ads with the human visitor in mind and you will draw good clicks to your ads and make good affiliate commissions.

How to Write Killer Content

Step 1: Know your visitor

Step 2: Get ideas for your content

The best way to get ideas for writing content articles is to get inspired. My favorite way to gain inspiration is to browse the internet looking for breaking news, articles and forums that are devoted to the niche I'm working on.

There are many great ways to find inspiration for your niche. I have listed some of my favorites here:

Article Directories - Type in your target keyword to find all kinds of articles to inspire you and get the idea juices flowing.

Search Engines - Type in your target keyword and browse websites to get ideas for your content.

News Sites - Type in your target keyword and browse news sites for the latest news on your target keyword.

Forums - Search the internet to find forums related to your niche. This is a great way to get ideas for articles and content.

Step 3: Write your article

Write your article in a way that leaves the visitor hanging unless they click a link. That link can be to another page in your website or a click to an affiliate program that you just pre-sold or a click to one of your AdSense ads.

You can't just throw in bad content for the purpose of getting the right AdSense ads to display or the hope of getting a visitor to visit an affiliate product. You have to write good content that actually feeds the immediate need of the visitor. By doing this your AdSense CTR (click through rate) will skyrocket.

It is necessary to write your articles in this fashion to get your website earning that important $10 - $15 a day (according to the plan)