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TABLE
OF CONTENTS
Introduction
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Escape from the Black Hole
§
What will you Learn?
CHAPTER 1:
The Importance of Sticking to a Plan
§
The Right Track
CHAPTER 2:
The Power of Search Engine Determined Theme Relevance
§
How is this done?
§
What is Latent Semantic Indexing?
§
Make your website LSI Friendly
CHAPTER 3:
Surviving Future Search Engine Algorithm Changes
CHAPTER 4:
Niche Market Research
§
Niche Focus
§
Your Chosen Niche Market
§
Are you ready?
CHAPTER 5:
Keyword research
§
Manual Keyword Research
§
Get your Synonyms from the Broadest Point Possible
§
Analyze the Keywords
§
Keyword Research Tools
§
Conclusion
CHAPTER 6:
Silo Structure
§
What is a Silo?
§
Sub-Themes
§
Proper Linking Within Silos
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If the Need Arises: No Follow
§
Virtual Silos Vs. Directory Silos
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The Cat Site Example
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Linking Between Sub-themes and Articles
§
Linking From one Silo to Another Silo
§
Conclusion
CHAPTER 7:
Create Your Site Blueprint & Priorities
§
The Idea
§
Use TreePad to Develop your Blueprint
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Deriving Articles from Keywords
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Keywords and Common Sense
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As you move along
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Make Content Notes
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A Note about the Tilde Search
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Don’t Get Stuck
§
Conclusion
o
SEO
(Search Engine Optimization)
o
VEO
(Visitor Enhanced Optimization)
CHAPTER 8:
Lay out the Skeleton of your Site
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Setting up your Site Structure
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Page Title Meta Tags, and <H1>
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Navigation Menus
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VEO Enhanced User Navigation
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Making Content Notes on Your Site Skeleton
§
A Working Example of Content derived from a Google tilde
Search
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Growing Pains
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Pulling it all Together
CHAPTER 9:
Writing Your Content
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Content for Different Situations
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Content for Affiliate Products, your Own Products or Catalog
Type Products
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Content to Gain Opt-Ins
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Content to Draw AdSense Clicks
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Plain Content with no Advertising
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More Content Examples
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Conclusion
CHAPTER 10:
Directory Submissions
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What exactly is Trust Rank?
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Directory Submission Tools
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How Directory Submissions Work
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The Firefox SEO Tool
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The Yahoo and DMOZ Directories
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Directory Submission Purpose
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Conclusion
CHAPTER 11:
The Importance of Statistics
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Why do you need statistics?
§
Tools for Statistics
CHAPTER 12:
Submit Your Sitemaps
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Google Sitemaps
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Yahoo Sitemaps
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About Sitemaps
CHAPTER 13:
Start Monetizing
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A Word about Google AdSense
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Affiliate Monetization
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Opt-In Forms
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Create Your Own Products
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Sell Advertising Space
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Conclusion
CHAPTER 14:
Gaining Links
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Directory Submissions
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Non Solicited Links
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Solicited Reciprocal Linking
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Article Submissions
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Conclusion
CHAPTER 15:
Add a Blog
CHAPTER 16:
Add a Forum
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Prime It
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The Goal
CHAPTER 17:
The Master Plan
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The Basic Elements
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Master Plan Scheduling
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What is Your Financial Goal?
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Design Your Master Plan
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Outsourcing Schedule
CHAPTER 18:
Outsourcing & the Master Plan
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Use Your Notes
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Keyword Research
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Site Blueprinting
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Site Design and Structure Based on the Blueprint
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Article Creation
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Directory Submissions
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Article Submissions
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Link Building
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Forum Administration
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Market Research
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Create Training Videos
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Hire a General Manager
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Building the Machine
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Conclusion
CHAPTER 19:
Website Design Tools
CHAPTER 20:
Conclusion
APPENDIX
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Resources
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The Tag and Ping Primer
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Silos on Drupal
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