-
Locate sources of market ideas &
uncover markets that have more action (competitors).
-
Determine which keywords have the
highest PPC (Pay Per Click) cost within the vertical
market.
-
Determine the estimated organic traffic that
each of those keywords receive.
-
Multiply the PPC cost by the total
traffic to get the estimated "wealth" of the market.
Now I will break each one of the points
above down and show you why they matter.
Locate Sources of Market Ideas &
Uncover Action Markets...
Market research is the difference
between making pennies or making a fortune. If you are a
beginner or are just looking to expand into new markets
then you first have to seek a source of inspiration.
If you already have some ideas in your
mind then you are one step ahead of this one. This is
the first step if you have "no idea" where to start.
Use the following websites to find ideas
for markets to explore:
You can visit any of the websites above
and comb through their directories to find a market that
looks interesting to you. Interest is all you need to
move into the next step.
The websites above have years of
experience that tell them what is most interesting to
their visitors and how to categorize those interests
into large groups & then break those groups down into
niches or sub-markets.
Looking at the Yahoo Directory (for
example) you can
dig into any category and can quickly discover which
sub-category has more listings. Each listing has the
number of listing within the sub-category listed next to
it.
Sub-categories with more listings are an
indicator of wealth. In other words the more listings
there are the more money there is to support those
listings.
This leads us into a
vital piece of information.
"The more listings there are in a
sub-category, the more money there is in that
market."
This is especially true in the Yahoo
Directory because each listing is paying $299 per year (at the
time of this writing) for a listing there. The theory
holds that if there were not already an element of
success then a business would not consider paying this
fee.
While this is not true some of the time,
the majority of the time it is. In essence the Yahoo
directory is one indicator that you could use to find a
sub-market or niche to explore further.
Used with other indicators you can
quickly hone in on a market that has "action". Action is
what you want but not just any action... You also need
sales.
How can you determine if there is money
in a market?
In order to see if there is money in a
market you need to see how much is being paid on a Pay
Per Click (PPC) basis on a broad snapshot of keywords in
the market.
The more that is being paid by
advertisers on a PPC basis, the wealthier the market is.
What makes a market wealthy?
PAYING CUSTOMERS...
That's right, it is proven that the more
that is being spent on advertising in a market, the more
money that market is making from customers.
There are thousands and thousands of
wealthy markets and niches online. Use the websites
above to find them and then use tools to uncover 100 of
the most popular keywords in the market you are
exploring.
Wealthy markets are abundant. Now it is
a simple matter of determining which market to focus on.
Looking at PPC prices being paid across the most popular
100 keywords in a market is the first step in
determining its wealth.
The next step is...
Determine how much traffic each keyword
gets organically. Organic is another word for natural or
free search engine listings. How much traffic does each
of those 100 keywords get?
Once you get these numbers then for each
keyword you multiply the estimated organic clicks per
day by the estimated PPC cost that is paid for each
keyword (on average). This will give you you an accurate
ballpark figure to determine the wealth of one market
over another.
Now that I have revealed how to
determine the wealth of one market over another, I need
to actually show you how to do it. Following are links
to articles that will uncover this process step-by-step:
More on Finding profitable markets...
Conclusion
There is a great abundance of wealthy
markets, sub-markets (niches) online. In this report I
have given you some easy ways to locate these markets
and determine which ones are more wealthy than others.
I always inform my readers that "wealth"
should not be the only factor that you use to make a
choice of what to go after. You should also consider
your INTEREST in that market.
If you have no interest in a market
other than the prospect of tapping its wealth then you
are headed for trouble. It is extremely hard to dominate
a market that you find boring. If you are bored you
won't do well because you will try to cut corners. When
you cut corners it shines through to your visitors. Your
visitors will always seek authority. If you are bored
then your visitors will quickly find somewhere else to
go. This is a fact.
Seek a market based on Interest and then
wealth. The more interested you are, the more ideas you
will have and the better content you will produce. You
will engage your visitors and they will buy from you.
Seek your passions...
Many beginners struggle to find a place
to start. While the tools and methods outlined in this
report are a great way to find wealthy markets you still
need to figure out what interests you.
Following is a tutorial that is designed
to uncover your hidden passions so that you can use
those passions to discover wealthy markets within them.
Best regards,
Charles Heflin
