Latent Semantic Indexing (LSI) Continued (day 4)

The poor quality of some web sites and their content has made it necessary for Google to spend some of their billions of dollars to come up with a way to get rid of the junk and undesirable information that has become so rampant on the Internet.

Google is not the only major search engine to jump on this. In an effort to protect their market share, other search engines are quickly following Google's lead.

Google has now taken the bull by the horns and the system they have now is quickly taking care of the problem. That system is of course the LSI algorithm.

Google and the other major search engines have recently begun placing a heavier emphasis on LSI because of the fact that so many junk websites have made their appearance especially in the past year.

One small result of this change is commonly known as the Google Slap.

What exactly do the search engines consider to be junk?

• Websites that are thin affiliate sites or sites whose sole purpose is an "obvious" attempt at redirecting people to an affiliate product or service.

• A site whose sole purpose is to generate clicks on AdSense ads or ads from other networks.

• Websites whose content is written in a way that uses a single keyword multiple times in an effort to rank for that keyword.

• Websites whose content is not related to the search query.

The bottom line of "junk sites" is that they provide no "real" content for visitors and this causes the search engines to hate them with a passion!

You have to consider why the search engines hate this stuff:

When you or any other search engines user types in a search query you expect to find "quality" and "relevant" information to help you solve a problem, find a solution, buy a product, look for directions, etc.

Junk sites like the ones listed above provide nothing of value "themselves". They clutter up the search listings and force users to look for another solution or search engine to help them meet the demands of their query.

This is disastrous in the eyes of the search engines and they are taking drastic measures right now to protect their market share by eliminating junk sites and allowing "quality" sites to rise to the top.

Is your website getting confused with a junk site?

Believe it or not, even if your site is not junk it could very easily be confused with junk. Remember the search engines use "automated" robots to make a decision about the placement of your site.

There are specific rules that must be followed in order for the search engines' LSI algorithms to find your site to be 100% relevant and deemed to contain quality information.

It has much to do with the keyword content of your articles and the "structure" of your site. I will be discussing more about this in upcoming lessons.

In The Master Plan I have been teaching my students the simple yet very scientific principles involved in forcing the search engines to understand the theme of your site.

In upcoming video evidence I will share how a new, unknown site can outrank an established website for the same keyword even if the established site has hundreds or even thousands of backlinks. This is fascinating stuff and it will change your mind about how easy it really is to make money online.

Just in case you don't know what a backlink is...

A backlink is basically another website that links to your website.

It is the commonly accepted theory that which ever website has more websites linking to them wins.

Under the old school of thought, a search engine will place higher importance and relevance on a site that has many link partners (backlinks).

This is not true anymore because of abuse. Webmasters started buying links and swapping links and joining link networks for the sole purpose of "fooling their way to the top".

Search engines hate this with a passion and are now placing less importance on backlinks and more importance on "theme relevance" and site structure.

The tide has turned and it is flowing in a permanent new direction!

You may be wondering why I say this is permanent... Isn't that speculation?

No it is not speculation and let me tell you why...

The search engines want quality and relevance and will "always" make moves toward this. They will not move backwards.

The system that I have been teaching my students adheres to the laws of the the search engines and follows them explicitly.

I am teaching you, right now, a method that will survive future search engine algorithm changes so that the work you do today will have residual effects tomorrow.

So many webmasters are used to working their tail off to keep their revenue steady based on the latest swing. I will not lead you down this path!

I want your time invested today to have exponential and residual effects tomorrow and what you are learning and will learn here is the secret to why the top websites on the Internet never feel the ebb and flow of the search engine tide.

Until next time,

Charles Heflin
Professional SEO Advisor / Consultant
SEO 20/20